Our training courses help people develop their creative thinking abilities, and apply those skills to their business. At Creative Huddle we believe that creative thinking is a skill, and that it can be taught – as John Cleese says: “Creativity is not a talent, it is a way of operating”. We believe creative thinking should permeate every part of an organisation and its culture. It shouldn’t be siloed off into a separate department, nor should it be limited to those working in the arts or the creative industries. Better ideas benefit everyone, therefore everyone should be allowed and encouraged to learn how to be more creative.
Sir Ken Robinson – the videos of his famous 2006 and 2010 TED talks have been seen by an estimated 200 million people – says: “The desire for creativity in business is not new – but there isn’t a clear direction of how to do it well – how to implement it.” We aim to change this.
What changes are you driving in the world?
The world is becoming faster and more complex, and to thrive in this new environment we need novel ways of doing things. In an age when traditional skills can be outsourced or automated, creative thinking skills are highly sought after. We’re helping to equip people and organisations with the necessary creative skills, behaviours and approaches to get ahead.
I shared with attendees ten diverse examples of companies who use creative thinking to make them stand out. I explained what they do, why it’s creative, where they got their inspiration and what insights you can take from them.