We help you turn your startup idea into a happy, thriving business

Who should come first – shareholders, customers or employees? (you may be surprised)


Simon Sinek addresses this in his excellent book Start With Why?:

“Herb Kelleher, the visionary behind Southwest Airlines, understood this better than most. He recognized that to get the best out his employees he needed to create an environment in which they felt like the company cared about them. He knew that they would naturally excel if they felt the work they did made a difference. When a journalist asked Kelleher who comes first to him, his shareholders or his employees, his response was heresy at the time (and to a large degree still is). “Well, that’s easy;’ he said, “employees come first and if employees are treated right, they treat the outside world right, the outside world uses the company’s product again, and that makes the shareholders happy. That really is the way that it works and it’s not a conundrum at all.‘”

So just remember – the customers isn’t always right. Get the right people on the bus, place trust in them and do your best by them. The rest should take care of itself.

Starting up is hard.
If you’re looking to start a business at some point this year, keep an eye on our upcoming affordable workshops in Central London, where we’ll be helping corporate escapees stop dreaming and start doing. Drop us a tweet or come for a drink with us to share ideas.

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