We help you turn your startup idea into a happy, thriving business

Realise your startup dream with The Happy Startup *Home* School: More details announced


Build your business, the right way – from the comfort of your home.

happyPeople set out in business for different reasons. Get rich in the new currency, whatever that is for you – time, purpose, relationships, happiness (as well as money). And develop your vision into a series of clear, actionable steps – from passion to profits.

We’re looking for just 100 75 more people across the globe to join our first online startup program, starting at the end of November during Global Entrepreneurship Week. This course will run weekly from Tuesday 25th November for 4 weeks and will be our first step on the road to building a global online community of purpose-driven entrepreneurs like you.

As always we’ll be putting all our efforts into making this an amazing experience for all. As you’ll know if you’ve been following our story for a while, we don’t do things by halves.

So who’s it for?

Whether you’re at the idea stage or looking to scale, this will be a chance to learn how to build a business you believe in. One that balances your passions, your strengths and the needs of your customers. We’ll help you find your happy place…


This isn’t one of those get rich quick schemes with false promises.
Or conversely about ‘people first, profits second’. It’s about learning how to build a highly profitable business as a result of doing the right thing. Happiness IS a business model. And a sensible one at that.

“Chase the vision not the money. The money will end up following you.” Tony Hsieh

It starts with passion…


What to expect

You’ll work through a tried and tested process based on the fundamental 4Ps of a happy startup:

  • Week 1: Passion – you’ll discover why this should be the starting point for any successful entrepreneur
  • Week 2: Purpose – learn more about the mojo of great companies and how you can work on yours
  • Week 3: People – understand the importance of engaging your team and building your tribe of superfans
  • Week 4: Profits –there’s no point doing what you love if it won’t pay the bills. We’ll share insights on how to find the right model for your business.

Our process is based on various ideas and methodologies including this simple (reverse marketing) funnel from Mailchimp’s Ben Chestnut.

It’s not rocket science. It’s common sense really. But not enough startup founders or business leaders follow suit.


Learn with likeminded people, build your network

Just one of the amazing responses from our recent Summercamp:

“It’s such a pleasure (and a relief) to meet so many people who were committed to growing their ventures and companies with compassion, with a focus on being emotionally/intellectually fulfilled, and with a strong awareness and care for the environment and the communities surrounding them.”


 So what’s in it for you?

  • Learn what it takes to build a happy, thriving business
  • Find your true north – your purpose, vision & values that will act as your compass and free you up to flourish personally and professionally
  • Challenge yourself to do something different and see the results
  • Make friends for life & build a strong support network across the globe
  • Give an existing business a new lease of life
  • Save yourself time by learning the best tools and techniques you can apply to your startup
  • Learn a tried and tested process for taking new ideas to market
  • Have fun along the way!


The Happy Startup Home School 4Ps program will be delivered by the founders of The Happy Startup School (and startup studio Spook Studio), myself (Laurence McCahill) and my partner in crime Carlos Saba – you can read our story here (warning: expect dodgy school photos…).

This course is based on us working closely with entrepreneurs and startup founders on their businesses for 10+ years, as well as dozens of our own projects – both failures and successes. All the tools and techniques proposed have been fine tuned and tested on real projects. Essentially, we’ve done all the hard work so you don’t have to.

As well as launching products we’ve facilitated sessions and mentored startups at various startup programs in the UK and overseas including:

Screen shot 2014-10-29 at 20.54.06

So, what’s the deal?

This groundbreaking course will consist of:

  • Live weekly webinars (including access to videos for 6 months if you miss one, or for future reference)
  • Q&A via live chat (including saved discussions for reading later)
  • Startup cheat sheets and checklists including some awesome tools and frameworks we use for new ideas at the studio
  • Weekly challenges to push your business forward
  • Peer mentoring We’ll pair you up with another founder that will make you more accountable for your goals
  • Access to a private forum for discussing and sharing ideas
  • Exclusive deals from our carefully selected partners for startup tools and software that will make your life easier
  • Early access to videos from the inspirational talks at this year’s Summercamp
  • And 3 months FREE access to our premium member community when it launches early next year
  • PLUS some hidden gems that you’ll discover as we go on this journey together

All you need is an internet connection, a few spare hours a week plus a desire to learn new skills, build a better business and connect with likeminded people.

Similar courses can be found for thousands of dollars. In the future we’ll be billing this at almost $300 but we’re offering a 50% discount for this first program.

$297  Just $149 for the whole course

You’re getting all of the above, and deep insight into how to build a happy, thriving business for less than the price of an hour’s consultancy.

Crazy huh? Want to find out more?

Carlos and Laurence will be hosting a FREE webinar to talk you through their approach to business, what to expect from the program and answer your questions. This will be hosted online Next Tuesday 4th November from 5-6pm UK (GMT) time. To join them for what promises to be a fun and informative session, send us your details by following this link and we’ll give you access details:



why not bypass the webinar altogether and book straight on to the course? Remember there are limited spots available AND the first 10 people to join the program will receive a FREE Happy Startup Summercamp t-shirt! (see pic below)

button2 (will take you to a PayPal page)

100% money back guaranteed – if you’re not happy you don’t pay a thing.



“People who focus exclusively on efforts that matter, succeed. It’s that simple.” Michael Lazerow

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