We help you turn your startup idea into a happy, thriving business

Our story


The Happy Startup School is the brainchild of Spook Studio, a product innovation studio by the sea. We help entrepreneurs turn their ideas into viable digital products that people love.

This isn’t a ‘CSR thing’ or a bid to squeeze money out of poor entrepreneurs. This is what we believe in, passionately.

We believe happiness makes business sense . Happier teams are more successful, productive, creative, loyal and nicer to customers. Think Southwest Airlines above Ryanair.

If employees are treated right, they treat the outside world right, the outside world uses the company’s product again, and that makes the shareholders happy. That really is the way that it works and it’s not a conundrum at all.”
Herb Kelleher, Southwest Airlines

A happier economy

We’re at the start of our journey to build a community of people that believe there’s a better way to do business – better from the human side, better from the customer side, and believe it or not, better from the profit side too.

Think sustainability above short-termism.

We want to help passionate people build the best companies of the future that have a clear purpose, a strong brand & culture, and loyal customers.

So why are we doing this?

Life is short.

We’re only here for a short while so we want to make our time here a happy one. Unfortunately there’s a shit load of unhappy people out there. Here’s what we’d like to change:

  • Business gets a bad wrap
    Many people still think that all business people are like Alan Sugar or Deborah Meaden but it needn’t be that way. A new type of conscious business leader is coming through, one that cares for it’s employees and customers, and doesn’t just focus on lining their own pockets. We want to see more of these role models – people like Tony Hseih from Zappos.
  • 9 out of 10 startups fail
    We’ve seen this happen first hand and believe much of it can be avoided with the right approach. Many methodologies for testing ideas focus on the mechanics of starting a business. We want to bring back the emotion in business. Love what you do, love your customers and employees and they’ll love you back. Your chances of success increase right away.
  • A huge proportion of people hate their jobs
    We spend most of our waking lives at work – more than we spend with our loved ones – so if we don’t find fulfillment or meaning in our daily lives, then this leads to unhappiness that spills over into the rest of our life.
  • Customer service is at an all-time low
    In a recent study, only 3% of companies scored excellent for the quality of their customer experience. Not. Good. Enough.

We believe all these issues can be radically improved by encouraging more people to tap into their passion, and find meaning in their lives through entrepreneurship. This could be different for different people – maybe you want to set up a social entreprise, be the next Mark Zuckerburg (god Forbid) or start your own coffee shop with a creche – it’s up to you. Just as long as it’s not one of those dreaded institutions – the cup cake shop (we jest, no offence cup cake fans!)

Our hope is that we can encourage people to leave jobs they’re unhappy in and take control of their lives.
To stop dreaming and start doing.

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