How the UK’s favourite frozen yogurt company built a business around friendship

We were pretty lucky to be invited along to Lick for a fro-yo last week (okay, okay we invited ourselves) to chat all about their story…

Zappos: measuring success through WOW metrics, one customer at a time.

(image via @Zappos_Service) For anyone thinking about taking the plunge into starting up their own business, and indeed, for all of those who are now in the early stages of developing your brands’ company culture, Zappos is the number one company …

Southwest Airlines: a happy startup case study

Here’s an airline that’s in its 42nd year of service and still going strong. Founded by Rollin King and Herb Kelleher in the 70s, Southwest Airlines is the largest low-cost carrier in the United States and sets a prime example for how exemplary cu…