“People think we’re crazy!” [Guest post from the co-founders of Strumm]
Happiness, Business(?) and Monetisation or how we learned to stop worrying and love our startup. ‘So how are you going to make money?’ Our good friend…
The science of creating lifetime customers
I thought I’d tell you about this great little book on customer experience Reinventing the wheel: The science of creating lifetime customers. It’s written by Chris…
A simple framework for happy startups
Too much of the startup world focuses on the mechanics of starting a business. Whilst it’s good to move fast and stay lean, it’s time we…
How the UK’s favourite frozen yogurt company built a business around friendship
We were pretty lucky to be invited along to Lick for a fro-yo last week (okay, okay we invited ourselves) to chat all about their story…
10 must read articles for aspiring entrepreneurs
Some brilliant articles we’ve been reading recently to get your creative juices flowing! 1) Why compassion in business makes sense an overview from Emma Seppala on why…
Zappos: measuring success through WOW metrics, one customer at a time.
(image via @Zappos_Service) For anyone thinking about taking the plunge into starting up their own business, and indeed, for all of those who are now in the early stages of developing your brands’ company culture, Zappos is the number one company …
For Customer Experience, “Just “OK” is not OK
via fastcompany.com Love this article highlighting the importance of a positive customer experience. According to Forrester’s report ‘The State of Customer Experience’ only 3% of the organisations measured were ranked as excellent, ‘a sharp declin…
